Colloquially, many know GTIN as a barcode, but technically, GTIN is the number found beneath the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
The most important tool for managing inventory and goods flow. That is how Stefan Maagaard, Head of Development at Frode Laursen, describes the number that identifies every pallet handled daily at Frode Laursen’s distribution centers in Denmark, Sweden, and Finland. And it is no small task: an endless number of pallets and thousands of displays packed every day – along with a corresponding number of trucks to transport them to customers.
We put a lot of effort into supporting our own and our customers' goals of reducing environmental impact in the distribution chain. Optimal loading of each truck and route planning are central to this. And that can only succeed when we receive correct and precise information about the shipments we handle at our receiving docks,” explains Stefan.
This magic number comes from GS1 and is a Serial Shipping Container Code – or "SSCC" for short. The number appears on the label that must be on the pallet when it arrives at Frode Laursen.
“Suppliers must assign unique SSCCs to every single pallet, even if they contain the exact same goods. This is because, among other things, as soon as we start picking from a given pallet – whether for displays or for forwarding – we need to be able to register what remains on it,” explains Stefan.
When pallets leave Frode Laursen’s warehouses, they also carry an SSCC:
“We also apply labels ourselves, so it is 100% clear what we are sending on to our customers. It is a way to ensure complete traceability and make any product recalls as precise as possible. With this unique ID, we can remove goods from inventory more selectively, ensuring that only the absolute minimum goes to waste.”
GS1Trade Image provides professional marketing and planogram images that meet retailers' requirements and imaging guidelines.
If you want to create your own product photos, we can also help you get certified.
GS1Trade Sync is a data pool for product data exchange that your trading partners can access.
GS1Trade Sync streamlines data exchange between trading partners because data only needs to be entered in one place. This increases the quality of product data and creates value for you - and the entire value chain.
GS1Trade Packaging is a packaging data system that gathers your packaging data in one place. The system ensures efficient collection, structuring, and declaration of packaging data, and makes it easy to exchange packaging data with other companies.
GS1Trade Exact ensures the quality of your product data. All physical products are checked against the data registered in GS1Trade Sync.
With this service, you get verified and quality-assured data that benefits the entire supply chain.
GS1Trade Transact handles the digital receipt of orders and the sending of documents to your customers. You can choose whether to integrate it with your financial system or access it online.
GTIN (also known as EAN) stands for “Global Trade Item Number” and is the number sequence shown beneath a barcode symbol.
GTIN (EAN) is a global standard used to uniquely identify digital and physical products, allowing the barcode to be scanned anywhere in the world throughout the supply chain.
A GLN (also known as EAN) allows you to uniquely identify physical, functional, legal, or digital entities. This can include the sender, receiver, buyer, seller, supplier, manufacturer, delivery location, billing location, store, or internal departments.