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2D: From Barcode to Digital User Experiences

For many years, barcodes had a single purpose: to identify a product at the checkout. Today, however, businesses and consumers need much more product information.

With 2D barcodes from GS1, a single barcode can connect your product to retail, the supply chain, and digital experiences. As barcodes go digital, new opportunities emerge for businesses.

From one piece of information to endless possibilities

A traditional barcode contains just one piece of information: A product number.
But businesses are increasingly facing demands for more product information, better traceability, sustainability documentation, digital consumer experiences, and more.

All of this is enabled by 2D barcodes with GS1 Digital Link.

Diagram med en QR-kode i midten og tilknyttede ikoner og tekst, der viser funktioner som sporbarhed, digitalt produktpas, reduktion af madspild, salgssted, autentificering, returhåndtering, automatiserede tilbagekaldelser, markedsspecifikt indhold, brand- og produktinformation, opskrifter, sundhed, allergener, tilbud, regulering, bæredygtighed og sprog.

When the barcode becomes a web address

Imagine your barcode not only identifying a product, but also opening up a digital world of product information.

That’s the idea behind GS1 Digital Link.

Learn more about your options and how it works in the video.

There is a growing demand for more product data

How to get started

In GS1Trade Activate, you create your 2D barcodes and the associated GS1 Digital Link. Follow these four steps to get started with the next generation of barcodes.

Et opløsningsformat til generering af GTIN-nummer med sektioner adskilt af farver og tal: 57 12345 00001 4.

1. Create GTIN

En datamatrix og en qr kode samt nogle stjerner

3. Generate a 2D barcode
(QR-kode or DataMatrix)

Telefon scanner papkasse med qr kode

4. Test and implement on packaging

Tilmeld dig et af vores webinarer om 2D-stregkoder

Udfyld formularen og få en gratis hvidbog

Get help and advice

GS1 Denmark helps companies get started with 2D barcodes and GS1 Digital Link. Below, you’ll find guides on how to get started, access to webinars on 2D, and answers to frequently asked questions.

You can always contact us if you need personal guidance.

Meet our experts

Karolina Hentze
Member Consultant & Standards Specialist
Michael Terkelsen
Head of Standards