Colloquially, many know GTIN as a barcode, but technically, GTIN is the number found beneath the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
For many years, barcodes had a single purpose: to identify a product at the checkout. Today, however, businesses and consumers need much more product information.
With 2D barcodes from GS1, a single barcode can connect your product to retail, the supply chain, and digital experiences. As barcodes go digital, new opportunities emerge for businesses.
A traditional barcode contains just one piece of information: A product number.
But businesses are increasingly facing demands for more product information, better traceability, sustainability documentation, digital consumer experiences, and more.
All of this is enabled by 2D barcodes with GS1 Digital Link.

Imagine your barcode not only identifying a product, but also opening up a digital world of product information.
That’s the idea behind GS1 Digital Link.
Learn more about your options and how it works in the video.

4 min
Verdens største virksomheder skifter fra stregkoder til QR-koder for bedre forbrugerdata.

6 min
Forbrugere efterspørger i stigende grad mere og bedre information om de produkter de køber. Detaljerede produktdata spiller en afgørende rolle.

8 min
Madspild er en udfordring så stor, at den har fået sit eget delmål blandt FN’s verdensmål.
In GS1Trade Activate, you create your 2D barcodes and the associated GS1 Digital Link. Follow these four steps to get started with the next generation of barcodes.

1. Create GTIN

2. Create GS1 Digital Link

3. Generate a 2D barcode
(QR-kode or DataMatrix)

4. Test and implement on packaging

GS1 Denmark helps companies get started with 2D barcodes and GS1 Digital Link. Below, you’ll find guides on how to get started, access to webinars on 2D, and answers to frequently asked questions.
You can always contact us if you need personal guidance.

