Colloquially, many know GTIN as a barcode, but technically, GTIN is the number found beneath the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
Data is essential when consumers need to make informed decisions about which mascara, face cream, or hair dye to buy. However, data exchange is often cumbersome and involves numerous Excel sheets and emails back and forth between suppliers and retailers.
With GS1Trade Sync, you can easily exchange your product data and images with all your trading partners in real time - saving both time and effort.
The market for beauty and personal care products is large - both in physical stores and online. However, to reach the discerning consumer who, for example, wants to avoid unwanted chemicals, data is essential to ensure your products end up in the shopping basket. This need is increasing alongside the growth of e-commerce.
With GS1Trade Sync, you gain access to a data community and the ability to exchange detailed product data that is crucial for both retailers and consumers. It is about ensuring accurate information on, for example, ingredients (INCI), labelling, organic certification, usage instructions, and much more - from lipsticks and hair dye to toothpaste and shampoo.

Would you like to ensure that your product data is always complete, accurate, and up to date - whether you are a supplier or a retailer?
With GS1Trade Sync, you can easily send and receive product data automatically, saving time and minimising errors. Watch how in the video here.






The digital ingredient list (INCI) is a key element in the exchange of data for beauty products. More than 5,500 products in GS1Trade Sync include an INCI list, helping manufacturers and retailers ensure accurate and consistent product information - an essential prerequisite for consumer trust and safety.

Med GS1Trade Packaging bliver du en del af et fælles emballage- og deklareringssystem, der imødekommer industriens behov. Det er udviklet på baggrund af GS1-standarder, hvilket sikrer en ensartet måde at arbejde med emballagedata på, uanset hvor du befinder dig i forsyningskæden, og muliggør en effektiv håndtering og udveksling af data.
Det er sikkert at bruge, da du selv bestemmer, hvem du vil udveksle emballagedata med. Du kan desuden bruge systemet til at deklarere til en kollektivordning.
GS1Trade Packaging er et dansk system udviklet med afsæt i dansk lovgivning. Vi tilpasser systemet i takt med udviklingen i lovgivningen, så GS1Trade Packaging kan håndtere data for miljøgraduering og eventuelle nye krav fra EU eller dansk lovgivning i fremtiden.
Med GS1Trade Packaging får du mulighed for at bruge systemet på dansk eller engelsk. Du kan række ud til GS1 Denmarks danske medlemsservice for support, der ligeledes kan foregå på dansk eller engelsk.
Vi hjælper dig desuden godt i gang med webinarer, kurser og vejledninger. Har du brug for mere skræddersyet hjælp, kan du læse mere om vores rådgivningsforløb for emballagedata.


GS1Trade Packaging er et brugervenligt system, der ligesom vores andre GS1-systemer gør det nemt og effektivt at arbejde med data. Med GS1Trade Packaging får du dine emballagedata samlet ét sted.
Vedligeholder du dine emballagedata med GS1Trade Packaging, får du fuld sporbarhed i forhold til ændringer i stamdata, volumen og deklaration.
Systemet fungerer desuden som dokumentation for kontrol både internt og overfor myndighederne.
Med GS1Trade Packaging får du flere muligheder for, hvordan du vil arbejde med dine data. Du kan enten bygge dine emballagedata op for det enkelte produkt, eller du kan bygge dine data op i emballage-systemer, hvis du ofte bruger den samme emballage til flere forskellige produkter.
I systemet vil du, udover at kunne tilføje produktdata som identifikation og brandnavn, også kunne tilføje materialetype, vægt og ikke mindst data til fastlæggelse af miljøgraduerede bidrag. Det er særlig interessant for dig, der tilgængeliggør omkring eller over 8 ton emballage om året. Ligger dine emballagemængder over 8 ton, stilles der nemlig krav til, at du deklarerer med udgangspunkt i de miljøgraduerede bidrag. Og ligger dine mængder lige under, kan der være en økonomisk fordel for dig.

Consumers with allergies or sensitive skin need to know the ingredients in the products they use in order to avoid potentially harmful reactions. By making INCI ingredient lists digitally available, consumers can easily check whether a product contains allergens or other problematic substances. This helps reduce the risk of allergic reactions and skin irritation.
Transparency builds trust between producer and consumer. When consumers have access to complete and accurate ingredient lists, they feel more confident in their purchases. By providing full access to INCI ingredient lists, brands demonstrate a commitment to transparency, strengthening both their reputation and consumer loyalty.
With digital solutions such as GS1Trade Sync, suppliers and retailers can manage product data more efficiently. By entering data in one place and sharing it with all trading partners, manual handling and the risk of errors are reduced.
This ensures that customers always have access to the latest and most accurate data in real time. Efficient and precise data management also improves quality across the entire supply chain - providing significant benefits for both manufacturers and retailers.
Easy access to detailed product information enhances the customer experience. Consumers can quickly and easily find information about the products they are interested in, without having to contact customer service or review physical labels.
This makes the purchasing process more convenient and efficient, which can lead to increased customer satisfaction and loyalty.

Many companies manage product data manually. They submit a separate product registration form -often containing much of the same information - to each individual customer. Changes to product data are also handled manually, which creates a significant risk of data errors and missing information.

With access to the GS1Trade Sync service, you only need to enter your data in one place and can efficiently exchange and maintain it. This ensures that all your customers have access to the latest high-quality data about your products.
Read more about GDSN

GS1 Denmark facilitates a network group together with the industry, with the purpose of establishing a data model in the form of a common set of rules for which data can and must be exchanged for beauty products.
We also maintain close collaboration with other countries - particularly the Nordic countries (with the exception of Norway) - which are also well advanced in exchanging data via GDSN.
Ultimately, this means that the data you provide to your Danish customers through GS1Trade Sync, GS1 Denmark’s GDSN data pool, can easily be exchanged with other countries - saving you both time and resources.
Find the first version of the data model guide below.
GS1 Denmark collaborates with stakeholders from various industries through Sector Boards to ensure that our standards remain relevant and value-creating.
In these forums, needs are identified, knowledge is shared, and recommendations are developed to strengthen data quality, efficiency, and compliance across the value chain.

GS1Trade Exact ensures the quality of your product data. All physical products are checked against the data registered in GS1Trade Sync.
With this service, you get verified and quality-assured data that benefits the entire supply chain.
GS1Trade Image provides professional marketing and planogram images that meet retailers' requirements and imaging guidelines.
If you want to create your own product photos, we can also help you get certified.
Below you can see the prices for GS1Trade sync.
We have collected a number of relevant cases about how our standards are relevant to you in the beauty industry.
If you don't have access to GS1Trade Sync yet, or you have questions about the service, we recommend contacting our experts, who are ready to guide you through the process.
