The Global Language of Business
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GS1Trade Sync

Efficient exchange of product data and images

GS1Trade Sync makes it easy to collect, validate and exchange product data and images in one place. You simply create and update your data in the system and your trading partners can access it in real time.

The system is based on validation rules and data models that ensure that legally required and relevant data is always provided for each product. This gives you peace of mind and saves time when sharing your data.

GS1Trade Sync is part of the GDSN network, the world's largest product data exchange network.

The most widely used system for product data

60.000+

Companies are part of the global community

200.000+

Products registered in GS1Trade Sync

225+

Validation rules that contribute to high data quality

Product data must be accurate

- and legally compliant

Bliv klogere på hvordan Varefakta kan hjælpe.

Varefakta is an official partner of GS1 Denmark.

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Christian Grubbe
Senior Analyst
Coop Danmark

When our suppliers share their product data via GS1, both parties save time and manual resources. We get valid data directly into our systems, which means a much smoother workflow and significantly fewer errors. Errors that would otherwise potentially affect hundreds of stores, employees and not least customers.

Logo for Coop Danmark

Become part of a global data community with GS1 GDSN

The world's largest product data network, the GS1 Global Data Synchronization Network (GS1 GDSN®), enables companies, regardless of market, to seamlessly exchange high-quality product data in real-time.

When you use GS1Trade Sync, you become part of the global data community where you can effectively trade with others.

How it works

1. Data provider creates product data

2. Registering product data in the GS1 Global Registry®

3. Data recipient sets up subscription to receive data provider's product data

4. Synchronization of product data

5. Confirmation of receipt of product data

Illustration af hvordan virksomheder udveksler produktdata via GDSN datapools

Helping you comply with new EU regulatory requirements

Many companies are affected by EU legislation that requires increased documentation to promote green transition and responsibility.

GS1Trade Sync helps companies navigate complex regulatory requirements by offering concrete data fields in the system that make it easier to comply with regulations such as GPSR, EUDR and SUP.

EUDR: Reliable Data on Product Origin

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The European Union Deforestation Regulation (EUDR) is a key initiative aimed at reducing deforestation and protecting the world's forests. The regulation imposes strict requirements on companies that import or trade specific commodities and products linked to forestry and related resources within the EU. Its purpose is to promote transparency and accountability across supply chains, ensuring that market operators have access to reliable information about the origin of products that may impact global forest areas.

How does GS1Trade Sync support EUDR compliance?

GS1Trade Sync provides your business with the tools needed to support compliance with EUDR requirements. Through GS1Trade Sync, you can indicate whether your products fall within the scope of the regulation and share this information with your trading partners. This creates a straightforward way to support compliance efforts by making it clear whether a specific product is covered by the legislation.

EUDR applies to products identified through specific customs tariff, Intrastat and HS codes, making it possible to determine precisely whether a product is subject to EUDR requirements. However, it is important to note that the regulation also requires additional documentation and due diligence processes, including reporting through the EU TRACES system.

SUP: Correct Labelling and Documentation for Single-Use Plastic Products

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The Single-Use Plastics Directive (SUP Directive) is EU legislation designed to address the environmental impact of single-use plastic products. Its objective is to reduce plastic pollution and promote recycling and circular economy solutions throughout the supply chain. The Directive introduces requirements for both the correct labelling and documentation of single-use plastic products, creating new obligations for manufacturers and suppliers.

How does GS1Trade Sync support SUP compliance?

GS1Trade Sync enables businesses to efficiently support compliance with the requirements of the SUP Directive. The field (ID: 5574) Intended for Single Use (SUP) allows data providers to indicate whether a product or its packaging contains single-use plastic. When this information is completed, data recipients gain a clear overview of which products are subject to the SUP Directive based on the supplier’s declaration.

In addition to data sharing, the Directive requires products to be correctly labelled in accordance with applicable regulations. These labels help consumers dispose of products correctly and raise awareness of the environmental consequences of improper disposal. Examples include markings indicating the presence of plastic in filters and packaging.

GS1Trade Sync supports not only accurate data registration and sharing, but also compliance with key SUP requirements. If you indicate in GS1Trade Sync that your product packaging falls within the scope of the legislation, the system will guide you to provide the packaging weight as well*.

*Effective from 22 February 2025.

Version 1 of the labelling
SUP ikon der viser man ikke må smide plastikskrald på land eller i havet
Version 2 of the labelling

GPSR: Essential Product Safety Information

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The General Product Safety Regulation (GPSR) strengthens safety requirements for consumer products and increases transparency obligations throughout the supply chain. The purpose of the regulation is to protect consumers across the EU and ensure that products meet established safety standards through clear communication and responsible data management.

How does GS1Trade Sync support GPSR compliance?

GS1Trade Sync makes it easier than ever for businesses to comply with GPSR requirements. Data providers can register and share contact details for responsible economic operators directly within the system, enabling trading partners to easily access the information required for each product.

This contributes to enhanced product safety while helping consumers trust that the products they purchase comply with applicable regulations and standards.

The GPSR functionality in GS1Trade Sync supports a wide range of product categories, including skincare and beauty products, household chemicals, clothing, textiles, and toys. GPSR information creates a clear communication channel between trading partners, enabling safety-related issues to be addressed quickly and efficiently.

In this way, GS1Trade Sync supports a high level of product safety while simplifying compliance with EU regulatory requirements.

Get your free access now

These industries in particular can benefit from GS1Trade Sync

When you create and maintain your products in GS1Trade Sync, you can exchange product data with all your trading partners at once. This saves you time, increases efficiency and improves data quality.

You can read more about how different industries can use GS1Trade Sync by clicking on the pluses below.

Kvinde sidder ved skrivebord med en bærbar computer og et stykke papir i hånden

Public Procurement

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By leveraging GS1 standards and digital solutions, public sector organisations can simplify and streamline procurement and operational processes while supporting relevant reporting and documentation requirements.

GS1Trade Sync ensures that up-to-date and detailed product information can be exchanged efficiently between suppliers and buyers. The platform also enables public sector organisations to document the composition of purchased food products, including the proportion of organic and plant-based products, helping to support sustainability reporting and procurement objectives.

Detail and foodservice

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GS1Trade Sync makes it easy to exchange accurate product data and images with your trading partners, including retailers and wholesalers such as Dagrofa, Coop, Dansk Cater and Hørkram. This helps reduce errors, improve operational efficiency, and create new sales opportunities.

When it comes to food products, accurate and up-to-date information is essential. Missing or incorrect product data can have serious consequences for consumers who rely on this information when making purchasing and consumption decisions.

With GS1Trade Sync, you only need to update your product information once. For example, if you change an ingredient list, the updated information is automatically made available to all your trading partners, ensuring consistency across the supply chain.

To læger sidder på en bænk med medicinske dokumenter og en tablet, mens fire andre læger går forbi i bevægelse.

The Healthcare Sector

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GS1 standards help manufacturers and distributors comply with regulatory requirements, including reporting to the U.S. Global Unique Device Identification Database (GUDID) and meeting product data requirements for hospitals in the Netherlands.

GS1Trade Sync enables the accurate and efficient exchange of product information, reducing the need for manual data entry and repeated updates when sharing information about products such as medical devices. Through the product data pool, hospitals and regional healthcare authorities gain access to up-to-date information on product specifications, country of origin, and environmental certifications, helping to support both procurement processes and regulatory compliance.

Ansigtssminke inklusive øjenskyggepalet, blush, læbestift, flydende highlighter og forskellige lilla og hvide blomster på lyserød baggrund.

Beauty

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GS1Trade Sync is also highly relevant for businesses operating in the beauty industry. The platform makes it easy to exchange product data and images - such as ingredient information (INCI) for cosmetics, skincare products, food supplements, and hair colourants - with trading partners including Matas and Salling Group, without the need for complex spreadsheets or endless email exchanges.

This saves time, reduces errors, and increases confidence in your product information. Together, we can make buying and selling beauty products simpler, safer, and more enjoyable.

Lager med høje reoler stablet med paller af papkasser og plastikindpakkede varer.

Transport and logistics

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GS1 standards enable the sharing of product information and support transparency across borders and industries.

With solutions such as GTINs and GS1 logistics labels, your products can be identified and tracked efficiently from production to destination. Combined with GS1Trade Sync, you can share accurate product data seamlessly with customers and business partners.

Whether your products are supplied to retailers, restaurants, hospitals, or other organisations, GS1 provides the tools needed to support efficient operations, accurate deliveries, and access to global markets.

Understand the business value of GS1Trade Sync

Get a business case that explains the business value of GS1Trade Sync concisely and precisely.

It's easy to forward and print out if you or a colleague, customer or other stakeholders need concrete examples of how GS1Trade Sync as a platform can create value for you

Informationsark om GS1Trade Sync som beskriver fordelene ved datadeling, medlemsfordele og forretningsmæssig værdi, inklusiv prisoversigt og kontaktoplysninger.

Overview of data recipients and solution providers

Data receivers in GS1Trade Sync

Curious about which companies and government agencies you can send data to in GS1Trade Sync? Get an overview.

Solution Providers in GS1Trade Sync

See which companies act as solution providers in GS1Trade Sync and what it entails.

Prices and subscriptions

Below you can see the prices for GS1Trade Sync.

GS1Trade Sync

To use GS1Trade Sync, you need an annual subscription, as well as one or more annual subscriptions for usage.

Your usage will be billed depending on whether you are a Data Provider* or a Data Recipient.

Read the Terms of use for GS1Trade Sync

*If you wish to be able to submit data to the FDA (U.S. Food and Drug Administration) and GUDID (Global UDI Database), an additional annual fee of 50,000 DKK (excluding VAT) will be charged.

Subscription

Price

GS1Trade Sync Subscription

Requires GS1Trade Sync subscription:

GS1Trade Sync Corporate Group Agreement

GS1Trade Sync Solution Provider*

FDA/GUDID additional fee

GS1Trade Sync - Tranfer data from one account to another

Price for data

Price with images/certifications

GS1Trade Sync - Create data for international markets

Price for up to 10 products

Price for up to +10 products

2.163 DKK / YEAR

3.245 DKK / YEAR

5.408 DKK / YEAR

54.075 DKK / YEAR

5.150 DKK

7.725 DKK

5.150 DKK

Contact us for an offer

*With this add-on, you can send and receive data on behalf of other companies through your own account (GLN) in GS1Trade Sync. This means that you can use a single communication channel to send and/or receive data on behalf of others. Thereby, you avoid having to maintain a separate communication channel for each company you assist.

For example, if you assist other companies in sending data from their internal applications (PIM/ERP, etc.) to GS1Trade Sync, or if you assist other companies in maintaining their website/online store using the data they have registered in GS1Trade Sync. It is a prerequisite that written consent is provided by the companies on whose behalf you, as a Solution Provider, are authorized to send and/or receive data.

Prices for Data Suppliers

Price

0 - 50 active GTINs

51 - 100 active GTINs

101 - 150 active GTINs

151 - 200 active GTINs

201 - 300 active GTINs

301 - 400 active GTINs

401 - 500 active GTINs

501 - 750 active GTINs

751 - 1.000 active GTINs

1.001 - 2.000 active GTINs

2.001 - 4.000 active GTINs

4.001 - 6.000 active GTINs

6.001 - 8.000 active GTINs

8.001 - 10.000 active GTINs

10.000+ active GTINs

1.662 DKK / YEAR

2.975 DKK / YEAR

4.326 DKK / YEAR

5.408 DKK / YEAR

8.111 DKK / YEAR

9.734 DKK / YEAR

10.815 DKK / YEAR

16.223 DKK / YEAR

21.630 DKK / YEAR

43.260 DKK / YEAR

54.075 DKK / YEAR

64.890 DKK / YEAR

86.520 DKK / YEAR

97.335 DKK / YEAR

108.150 DKK / YEAR

Prices for Data Recipients

Price

0 - 100 active GTINs

101 - 200 active GTINs

201 - 500 active GTINs

501 - 1.000 active GTINs

1.001 - 2.500 active GTINs

2.501 - 5.000 active GTINs

5.001 - 10.000 active GTINs

10.001 - 25.000 active GTINs

25.001 - 50.000 active GTINs

50.001 - 75.000 active GTINs

75.001 - 125.000 active GTINs

125.000+ active GTINs

Public research and analysis*

5.408 DKK / YEAR

8.111 DKK / YEAR

10.815 DKK / YEAR

16.223 DKK / YEAR

27.038 DKK / YEAR

43.260 DKK / YEAR

54.075 DKK / YEAR

64.890 DKK / YEAR

75.705 DKK / YEAR

86.520 DKK / YEAR

108.150 DKK / YEAR

137.500 DKK / YEAR

27.038 DKK / YEAR

*Members of this data recipient group must be public authorities, research institutes, or not-for-profit organizations that use the data they receive for analysis or research purposes.

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Get started with GS1Trade Sync

Meet our members

We have gathered a number of relevant cases on how our members use GS1Trade Sync.

Questions and answers

We've gathered some of the most frequently asked questions about this service and provided answers below.
You may find exactly what you're looking for. If not, don't hesitate to contact us - we'll be happy to help.

How does GS1Trade Sync relate to GDSN?

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The GS1Trade Sync platform is based on the Global Data Synchronisation Network (GDSN), the international standard for exchanging product information. GDSN is updated four times a year to ensure it continues to meet evolving business and regulatory requirements.

Our technical documentation page contains the latest Danish documentation covering the data fields most commonly used in the Danish market.

View the technical documentation

Who receives my product data?

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Through GDSN, you can share product information with a wide range of companies across the retail and foodservice sectors, with new recipients continuously being added.

You can also make product data available for public research and analysis purposes.

View the list of data recipientsSe listen over datamodtagere.

How do I create products in GS1Trade Sync?

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We're here to help, whether you're just getting started or need assistance with more advanced functionality.

As part of your membership, you'll have access to free online training sessions with our specialists, as well as user guides and video tutorials for GS1Trade Sync. Of course, you're also welcome to contact us directly by phone or email.

Get help and guidance

Can I use GS1Trade Sync together with other GS1 services?

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Yes. In fact, several of our services require your products to be created in GS1Trade Sync.

Once your product data is available in GS1Trade Sync, you can also benefit from services such as GS1Trade Exact for product data quality assurance and GS1Trade Image for product images. This helps you get the most value from your GS1 membership.

Explore our services

Can I influence the cost of my GS1Trade Sync subscription?

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Yes. GS1Trade Sync uses a consumption-based pricing model, meaning you only pay for the product data you actually use.

We recommend reviewing your products regularly and removing or adjusting data that is no longer needed. This helps ensure that you only pay for relevant data.

See our step-by-step guide

Why can't my customers see my product data?

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There may be several reasons why your customers cannot access your product information. For example, they may not have subscribed to your GLN, or your data may have been set up as private.

Follow this guide for troubleshooting and support

Combine our services

GS1Trade Exact

GS1Trade Exact ensures the quality of your product data. All physical products are checked against the data registered in GS1Trade Sync.
With this service, you get verified and quality-assured data that benefits the entire supply chain.

GS1Trade Image

GS1Trade Image provides professional marketing and planogram images that meet retailers' requirements and imaging guidelines.

If you want to create your own product photos, we can also help you get certified.

Get professional help with your product data – fast, accurate, and secure

We help you with complex and resource-intensive data tasks – for example, in connection with business transfers or when your data needs to be adapted to foreign markets with different validation requirements.

Help with data transfer

Here's what you get

  • Correct and secure transfer of product data to new CVR/GLN number
  • Transfer of agreed data, images, and any validation stamps
  • Confidence that your data is ready for use by your recipients

How it works

  • We handle the entire data transfer
  • You then simply need to publish the data again.

Product data:

5.150 DKK

Product data including images and validation stamps:

7.725 DKK

Create data for foreign markets

Here's what you get

  • Professional creation of product data for export
  • Compliance with market and country-specific requirements
  • Review of the setup so you can do it yourself next time

How it works

  • We create data and review the setup with you
  • You will be equipped to create data yourself in the future.

Price for up to 10 products

5.150 DKK

Price for +10 products

By appointment

Product creation in GS1Trade Sync

You get

  • Get help creating products in GS1Trade Sync or check that you have created data correctly
  • We create the products for you
  • Then simply publish the data

How it works

  • We create the products for you
  • Simply publish data when it is ready

Up til 10 products

10.250 DKK

Up til 25 products

20.500 DKK

Fill out the form and we’ll get back to you soon

Get help and advice

On this page, you will find answers to our most frequently asked questions. We have also prepared written and video guides that explain how everything works. Please feel free to contact us.

Meet our experts

Morten Buch
CCO / Head of Industry Engagement