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When marking creates value throughout the entire value chain

19.8.2026
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Toke Mølgaard
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From GS1 standards to production – how 2D can support traceability, automation, and better product information

The transition from traditional barcodes to 2D barcodes opens up new opportunities for companies working with short shelf-life products. More data can follow the product through the value chain, supporting traceability, inventory management, and automation, among other things.

For food manufacturers, information such as GTIN, batch and lot numbers, and expiration dates is already a central part of daily production. With 2D barcodes that use GS1 standards, more of this information can be consolidated into a single code and used by multiple stakeholders throughout the value chain.

More than just identification

The traditional barcode identifies the product using a GTIN. A 2D barcode can also contain, for example, batch or lot numbers and expiration dates.

This creates new opportunities in production, logistics, and retail. The information can be used for purposes such as traceability, quality control, inventory management, and handling goods nearing their expiration date.

With GS1 Digital Link, the same 2D code can simultaneously serve as a gateway to digital product information. This can include information about ingredients, allergens, origin, sustainability, product guides, or recipes.

The transition requires more than just a new barcode

For companies, the transition to 2D is not just about being able to print a new type of barcode. Data, systems, and equipment must also be able to support the new capabilities.

Companies should, among other things, ensure that existing equipment can correctly produce and scan 2D barcodes, that product data is valid, and that the information can follow the product across sales units, cases, and pallets.

GS1 develops the global standards that make it possible to identify products and share data across companies, systems, and countries. When these standards are to be translated into concrete solutions on the production line, technology suppliers play a vital role.

From standard to practice with Nimax

This is where GS1 Partner Nimax comes into the picture. Nimax works with coding and labeling solutions for manufacturing companies and assists with, among other things, the selection and implementation of labeling equipment, print quality, verification, and integration into existing production environments.

The dairy industry is a prime example of how important the interplay between data, standards, and technology is. High production speeds, short shelf life, and changing batch and date information place high demands on ensuring that labeling works correctly every time.

Nimax has therefore prepared the white paper "Coding and marking in modern dairy production," which takes a closer look at the practical and technical considerations regarding marking, traceability, and verification.

Although the white paper is based on dairy production, many of the issues are relevant to the entire food industry.

Do you want to see how requirements for marking and traceability can be put into practice? Read Nimax’s white paper and gain concrete perspectives on marking in modern food production.

GS1-services omtalt i artiklen

GS1Trade Image

GS1Trade Image provides professional marketing and planogram images that meet retailers' requirements and imaging guidelines.

If you want to create your own product photos, we can also help you get certified.

GS1Trade Sync

GS1Trade Sync is a data pool for product data exchange that your trading partners can access.

GS1Trade Sync streamlines data exchange between trading partners because data only needs to be entered in one place. This increases the quality of product data and creates value for you - and the entire value chain.

GS1Trade Packaging

GS1Trade Packaging is a packaging data system that gathers your packaging data in one place. The system ensures efficient collection, structuring, and declaration of packaging data, and makes it easy to exchange packaging data with other companies.

GS1Trade Exact

GS1Trade Exact ensures the quality of your product data. All physical products are checked against the data registered in GS1Trade Sync.
With this service, you get verified and quality-assured data that benefits the entire supply chain.

GS1Trade Transact

GS1Trade Transact handles the digital receipt of orders and the sending of documents to your customers. You can choose whether to integrate it with your financial system or access it online.

GTIN

GTIN (also known as EAN) stands for “Global Trade Item Number” and is the number sequence shown beneath a barcode symbol.

GTIN (EAN) is a global standard used to uniquely identify digital and physical products, allowing the barcode to be scanned anywhere in the world throughout the supply chain.

GLN

A GLN (also known as EAN) allows you to uniquely identify physical, functional, legal, or digital entities. This can include the sender, receiver, buyer, seller, supplier, manufacturer, delivery location, billing location, store, or internal departments.

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