GTIN
Colloquially, many know GTIN as a barcode, but technically, GTIN is the number found beneath the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
Colloquially, many know GTIN as a barcode, but technically, GTIN is the number found beneath the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
The Fary Lochan distillery was offered the opportunity to become a supplier for Coop. But how do you get started with everything that needs to be in place when dealing with such a large customer? For example, when it comes to using barcodes?
The trend is moving toward more and more local products on the shelves of the country's grocery stores. One initiative focusing on the local is the competition for Local Product of the Year, hosted by Madkulturen and Coop, where Fary Lochan's strawberry liqueur was named this year's winner in June.
The distillery was built on Jens-Erik Jørgensen's dream of producing Danish single malt whisky. That dream became a reality in 2009, and since then, other products have been added to production, including gin and the strawberry liqueur that won this year. It is a true family-run business in Farre near Give: "My mother, older brother, younger brother, and I now run the business after our father sadly passed away," says Tine Toft-Laursen.
Coop offers the winner of Local Product of the Year the chance to be included in Coop's product range. "Even though we were happy to have won and been given this opportunity, it wasn't actually an easy decision to say yes," Tine notes. "Until now, we have sold directly to specialty shops and wine merchants, and it was important for us to find a way to enter into the partnership with Coop that would be acceptable to our good, existing customers."
The solution was for the strawberry liqueur to be sold at Coop with a new label. And it was in connection with this label that Tine got in touch with GS1 Denmark:
"Suddenly, there had to be a barcode on the bottles, and we hadn't used that before. At the same time, there also had to be barcodes on cases and pallets. Coop referred us to GS1 Denmark, and we received excellent help there. First of all, we got an explanation of why barcodes are so important—that is, what they are used for at Coop. That understanding of Coop's processes and the problems it causes if barcodes cannot be scanned made it make sense for us to put effort into getting it up and running."
"Secondly, our GS1 contact guided us through the process of creating our first barcodes. It was great to have this support the first time, but next time I expect we will manage it ourselves," Tine predicts.
"All in all, it has taken a lot of our time to become a supplier for Coop—more than we had expected. There is a lot to learn, and it is all new. Honestly, we were a bit annoyed about the barcode thing, but that quickly passed once we got in touch with GS1 Denmark. We weren't aware that GS1 is a member organization, but now we have learned that it is a really good idea to have someone who can help people like us."
GS1Trade Image provides professional marketing and planogram images that meet retailers' requirements and imaging guidelines.
If you want to create your own product photos, we can also help you get certified.
GS1Trade Sync is a data pool for product data exchange that your trading partners can access.
GS1Trade Sync streamlines data exchange between trading partners because data only needs to be entered in one place. This increases the quality of product data and creates value for you - and the entire value chain.
GS1Trade Packaging is a packaging data system that gathers your packaging data in one place. The system ensures efficient collection, structuring, and declaration of packaging data, and makes it easy to exchange packaging data with other companies.
GS1Trade Exact ensures the quality of your product data. All physical products are checked against the data registered in GS1Trade Sync.
With this service, you get verified and quality-assured data that benefits the entire supply chain.
GS1Trade Transact handles the digital receipt of orders and the sending of documents to your customers. You can choose whether to integrate it with your financial system or access it online.
GTIN (also known as EAN) stands for “Global Trade Item Number” and is the number sequence shown beneath a barcode symbol.
GTIN (EAN) is a global standard used to uniquely identify digital and physical products, allowing the barcode to be scanned anywhere in the world throughout the supply chain.
A GLN (also known as EAN) allows you to uniquely identify physical, functional, legal, or digital entities. This can include the sender, receiver, buyer, seller, supplier, manufacturer, delivery location, billing location, store, or internal departments.
