GTIN
Colloquially, many know GTIN as a barcode, but technically, GTIN is the number found beneath the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
Colloquially, many know GTIN as a barcode, but technically, GTIN is the number found beneath the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
Extended producer responsibility for packaging is a massive undertaking, so getting involved early is a great investment. It has given Danish Crown the opportunity to provide input and thereby shape the solution. We have gained a lot of valuable knowledge that we have been able to bring back to our own development and the internal task of getting ready.
The value of the service GS1 offers lies in its potential to become a one-stop shop where we can exchange data with our customers in Denmark, thereby saving us resources. It is a huge task, so we are very open to tools that can potentially help us reach our goals more easily.
It is voluntary whether you want to use GS1Trade Packaging, but it would be an advantage for us if our customers could support a common solution so that we avoid having to maintain many different platforms – and otherwise, we will certainly find a solution for that too.
At Danish Crown, we want – like many others – for extended producer responsibility to be as streamlined as possible. We are following the development of the system while simultaneously building an internal solution, because we are a global company that operates across many borders.
We need to be able to provide data on both primary and secondary packaging to our customers. The primary packaging is the actual product packaging that is in contact with the food. This could be the tray, film, and label for pork products. And the secondary packaging could be a cardboard box used to ship the meat trays to a retail company.
GS1Trade Packaging can help us exchange this data with our customers in an efficient way.
At Danish Crown, we are already working extensively with our packaging. We have both strategies and KPIs in place for this area. Collecting data from our suppliers is not new to us as such; we are familiar with it from other markets. However, we get the impression that Danish legislation is somewhat more comprehensive than what we see in other European markets, and it will therefore require data points we have not been exposed to before.
It is a complex task that touches every part of the business: data collection from suppliers, the development of an IT system to report correctly to the authorities, and the need to report to our customers. We are going to build an internal system to handle the data collection. But when it comes to sharing that information with our customers, we see a great opportunity for GS1Trade Packaging to become a key player for us.
Whenever I have been in dialogue with GS1, they have always been open. They are in the same situation as the rest of us regarding some of the unclear requirements, but GS1 is very professional and always ready to provide the best possible help.
Read more about GS1Trade Packaging
Dagrofa: GS1Trade Packaging is the only right way forward for us
GS1Trade Image provides professional marketing and planogram images that meet retailers' requirements and imaging guidelines.
If you want to create your own product photos, we can also help you get certified.
GS1Trade Sync is a data pool for product data exchange that your trading partners can access.
GS1Trade Sync streamlines data exchange between trading partners because data only needs to be entered in one place. This increases the quality of product data and creates value for you - and the entire value chain.
GS1Trade Packaging is a packaging data system that gathers your packaging data in one place. The system ensures efficient collection, structuring, and declaration of packaging data, and makes it easy to exchange packaging data with other companies.
GS1Trade Exact ensures the quality of your product data. All physical products are checked against the data registered in GS1Trade Sync.
With this service, you get verified and quality-assured data that benefits the entire supply chain.
GS1Trade Transact handles the digital receipt of orders and the sending of documents to your customers. You can choose whether to integrate it with your financial system or access it online.
GTIN (also known as EAN) stands for “Global Trade Item Number” and is the number sequence shown beneath a barcode symbol.
GTIN (EAN) is a global standard used to uniquely identify digital and physical products, allowing the barcode to be scanned anywhere in the world throughout the supply chain.
A GLN (also known as EAN) allows you to uniquely identify physical, functional, legal, or digital entities. This can include the sender, receiver, buyer, seller, supplier, manufacturer, delivery location, billing location, store, or internal departments.
