GTIN
Colloquially, many know GTIN as a barcode, but technically, GTIN is the number found beneath the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
Colloquially, many know GTIN as a barcode, but technically, GTIN is the number found beneath the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
PPWR (Packaging and Packaging Waste Regulation) is coming and will take effect in August 2026. For many businesses, it means one thing:
More requirements for packaging data. More documentation. More traceability. More reporting.
It's therefore quite natural that many businesses are currently asking themselves:
"Do we really have control over our data when PPWR comes into effect?"
For businesses that work with packaging data in Excel sheets, local files, and manual processes, it can be difficult to answer with certainty. But for users of GS1Trade Packaging, the situation is different.
PPWR sets higher requirements for businesses' work with packaging.
It's not just about the packaging itself — but also very much about the documentation behind it.
Businesses will, among other things, need
And this is precisely where many companies face challenges with manual solutions.
Because when data resides in different spreadsheets, emails, and local versions, it quickly becomes difficult to ensure:
GS1 Denmark developed GS1Trade Packaging to make it easier for Danish companies to manage packaging data professionally and systematically – without each company having to build their own systems and processes from scratch.
This also means that the platform was created with a focus on the exact requirements for data quality, structure, and traceability set by PPWR.
When companies work with GS1Trade Packaging, they get a single, centralized location for their packaging data, where information can be:
This reduces complexity, manual work, and the risk of errors.
For many companies, the biggest challenge with new legislation is not necessarily the rules themselves.
It's the uncertainty.
Uncertainty about:
This is where GS1Trade Packaging is not just about efficiency. It's also about security and peace of mind. Security in knowing that packaging data is collected in one place. Peace of mind in knowing that multiple departments are working from the same information.
Peace of mind in knowing that data can be documented, reported, and shared when the need arises.
On the contrary.
The demands for packaging data are only expected to grow in the coming years — from authorities, partners, and customers alike.
That's why many companies are already choosing to move from manual spreadsheets to a more future-proof platform.
Not just to be compliant. But to be stronger in the long run.
GS1 is a neutral, not-for-profit organization that has worked for decades to make trade and data exchange between companies more efficient and trustworthy. GS1Trade Packaging was developed with precisely the same purpose: to make working with packaging data simpler, more efficient, and more secure – even when requirements change.
GS1Trade Image provides professional marketing and planogram images that meet retailers' requirements and imaging guidelines.
If you want to create your own product photos, we can also help you get certified.
GS1Trade Sync is a data pool for product data exchange that your trading partners can access.
GS1Trade Sync streamlines data exchange between trading partners because data only needs to be entered in one place. This increases the quality of product data and creates value for you - and the entire value chain.
GS1Trade Packaging is a packaging data system that gathers your packaging data in one place. The system ensures efficient collection, structuring, and declaration of packaging data, and makes it easy to exchange packaging data with other companies.
GS1Trade Exact ensures the quality of your product data. All physical products are checked against the data registered in GS1Trade Sync.
With this service, you get verified and quality-assured data that benefits the entire supply chain.
GS1Trade Transact handles the digital receipt of orders and the sending of documents to your customers. You can choose whether to integrate it with your financial system or access it online.
GTIN (also known as EAN) stands for “Global Trade Item Number” and is the number sequence shown beneath a barcode symbol.
GTIN (EAN) is a global standard used to uniquely identify digital and physical products, allowing the barcode to be scanned anywhere in the world throughout the supply chain.
A GLN (also known as EAN) allows you to uniquely identify physical, functional, legal, or digital entities. This can include the sender, receiver, buyer, seller, supplier, manufacturer, delivery location, billing location, store, or internal departments.
