Colloquially, many know GTIN as a barcode, but technically, GTIN is the number found beneath the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.

For mange virksomheder føles producentansvaret for emballage som en uoverskuelig opgave. Hos Trendy Beauty Products (TBP A/S), et trenddrevet koncepthus inden for beauty, har rejsen været intens - men de er kommet igennem det, og COO, Robert Erichsen, deler her sine bedste råd til andre virksomheder, der endnu ikke er gået i gang med emballagearbejdet.
“Det er virkelig tidskrævende,” siger Robert Erichsen. “Man skal oprette de samme data flere gange, og der er så meget, der kan gå rivende galt.” Men når fundamentet først er lagt, får man et stærkt datagrundlag, der kan bruges til meget mere end rapportering.
TBP har i dag én medarbejder, som bruger ca. 50 % af sin tid på at arbejde i GS1Trade Packaging-systemet.
En af de største udfordringer er datakonsistens.
“Det nytter ikke, at den samme lipgloss hedder to forskellige ting for det samme varenummer,” siger Robert. “Strukturering og rengøring af data er det vigtigste.”
Trendy Beauty Products har haft stort udbytte af løbende kontakt med GS1 Denmark om opsætning og validering.
“Når man ikke kan slette data igen, er det afgørende at få tingene rigtigt første gang. GS1’s hjælp har sparet os for mange faldgruber.”
Regler og systemer er under konstant udvikling.
“Det her halvår har været intenst,” siger Robert. “Der kommer hele tiden nye ting fra EU.”
Alligevel er hans budskab klart: “Vi bliver nødt til at arbejde med det, om vi vil eller ej.”
For TBP er producentansvaret blevet en strategisk fordel:
“Vi kan udvikle billigere, lettere og mere bæredygtige produkter, fordi vi har dataene. Det ville vi ikke kunne uden producentansvaret,” slutter Robert Erichsen fra Trendy Beauty Products.
GS1Trade Image provides professional marketing and planogram images that meet retailers' requirements and imaging guidelines.
If you want to create your own product photos, we can also help you get certified.
GS1Trade Sync is a data pool for product data exchange that your trading partners can access.
GS1Trade Sync streamlines data exchange between trading partners because data only needs to be entered in one place. This increases the quality of product data and creates value for you - and the entire value chain.
GS1Trade Packaging is a packaging data system that gathers your packaging data in one place. The system ensures efficient collection, structuring, and declaration of packaging data, and makes it easy to exchange packaging data with other companies.
GS1Trade Exact ensures the quality of your product data. All physical products are checked against the data registered in GS1Trade Sync.
With this service, you get verified and quality-assured data that benefits the entire supply chain.
GS1Trade Transact handles the digital receipt of orders and the sending of documents to your customers. You can choose whether to integrate it with your financial system or access it online.
GTIN (also known as EAN) stands for “Global Trade Item Number” and is the number sequence shown beneath a barcode symbol.
GTIN (EAN) is a global standard used to uniquely identify digital and physical products, allowing the barcode to be scanned anywhere in the world throughout the supply chain.
A GLN (also known as EAN) allows you to uniquely identify physical, functional, legal, or digital entities. This can include the sender, receiver, buyer, seller, supplier, manufacturer, delivery location, billing location, store, or internal departments.