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GTIN
Colloquially, many know GTIN as a barcode, but technically, GTIN is the number found beneath the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
Colloquially, many know GTIN as a barcode, but technically, GTIN is the number found beneath the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
GS1Trade Image is an image service facilitated by GS1 Denmark. Our GS1Trade Image team is based in Ballerup together with GS1Trade Exact.
GS1 Denmark's image service is developed and maintained in collaboration with GS1Trade Services Working Group and Steering Group with input from GS1Trade Sync Members. There is also cooperation with both European and global GS1 groups in relation to general maintenance and updating of the image standard.
GS1Trade Image service is used by suppliers and retailers in the Danish market who are active in GS1Trade Services Working Group and Steering Group.
GS1 Denmark offers six different image options to suit your needs.
Under standard conditions, images are delivered within 10 business days (standard service) or 5 business days (express service). If you select a campaign-related option when placing your order, different terms may apply, including longer delivery times.
To order images through GS1Trade Image, your company must first become a member of GS1 Denmark and subscribe to both GS1Trade Image and GS1Trade Sync.
The usage rights to images produced by GS1Trade Image belong to the GS1 member whose company the images are uploaded to in GS1Trade Sync. Copyright remains with the photographer in accordance with Danish copyright law.
Please note that GS1Trade Image does not maintain or delete images in GS1Trade Sync. However, existing images with the same file name will be overwritten when a new image is uploaded through the service.
Read more the GS1Trade Image pricing.
The images produced by GS1Trade Image reflect the physical products you submit.
To enable GS1Trade Image to deliver your ordered product images, make sure that:
To determine the default front of base units, cases, and shelf-ready packaging, GS1 follows Section 4.2 of the GS1 Package and Product Measurement Standard. The image naming and photography specifications are then applied in accordance with the GS1 Product Image Specification Standard.
Regardless of their actual shape, all products are treated by the standard as having six sides.
Image file names indicate the image type, camera angle, orientation, and product presentation. For example: "C1N1".
CGI images follow the same naming convention as photographs of physical products. To distinguish them, the suffix "_R" is added to the file name - for example, "GTIN_C1N1_R".
All image naming follows the guidelines set out in the GS1 Product Image Specification Standard.
Image Standard contains high-resolution images and planogram images of all 6 pages, as well as 2-3 rotated and/or augmented supplementary images.
A total of 9 different high-resolution images are provided in both JPG (with active clipping path) and PNG file formats. Further, between 6 and 8 planogram images are provided. All images are uploaded to GS1Trade Sync, from where they can be retrieved.
In some cases, extensive graphic post-processing is required to ensure optimal image quality. This can be by major scratches, skewed composition of packaging or by other defects. It is at the discretion of the photographer whether this is necessary and this triggers a graphic post-processing surcharge.
Assumes prior creation of product GTIN in GS1Trade Sync, unless there is an order for product creation & quality control.
Image Standard applies only to the product in packaging.
Images in this package are only uploaded to GS1Trade Sync, i.e. it is not possible to have the images delivered via other channels (cloud, server, WeTransfer, etc.).
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1 The product front is defined on the basis of the most recent “GS1 Package and Product Measurement Standard”.
2 Rotated left, rotated 15 degrees and camera lifted 30 degrees (GTIN_C1L1).
3 Rotated right, rotated 15 degrees and camera lifted 30 degrees (GTIN_C1R1).
4 Elevated front, straight front view and camera leveled 30 degrees (GTIN_C1C1).
5 Requires delivery of ready-to-sell packages.
6 If this is found on the product.
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Note: If you have welded bags that stand up and where the same bag is used for many different products, it is difficult to ensure great uniformity in how the image appears. If great uniformity is important, we recommend making use of CGI images, which you will find further down.
When ordering for GTIN in conjunction with Image Standard, images are delivered from the same angles as for the base unit. Below are pictorial examples of collier units:
With Image Standard Plus, it is possible to obtain high-resolution images at predetermined angles that are beyond what is included in the Image Standard image package.
In addition to what is included in the Image Standard image package, here you get the option of 2 self-selected angles, which are delivered as high-resolution images in both JPG file format with clipping path and exposed in PNG file format.
To know the difference between the original Image Default image and the selected image, the selected image is named with “_s02”.
This order assumes prior creation of the product in GS1Trade Sync unless there is an order for product creation & quality control. Images in this package are uploaded to GS1Trade Sync.
Note: Image Standard Plus applies only to the product in packaging.
In the Image Standard Plus image package, up to 2 variants can be selected from the list.
Packshot with styling is an image in which we photograph the packaging and contents together and expose the image. This type of image is used by several of our members in their offer newspapers.
An image is provided in this package in high resolution PNG file format.
It is the photographer who composes and styles the image in relation to the packaging and content.
If you want to participate in the composition of the image, we recommend the image package “Environment standard”, where possible.
Express handling for “Packshot with styling” is 5 business days from sample receipt at GS1Trade Image in Ballerup. Added to this are price surcharges.
This order assumes prior creation of the product in GS1Trade Sync unless there is an order for product creation & quality control.
Packshot with styling filename differs in that there is a D, example: GTIN_D1N1. png/ jpg. Images in this package are uploaded to GS1Trade Sync.
When you have requests for your product images that the Image Standard packages cannot honor, we offer Environment Standard and Environment Plus.
Above are some examples of images from the Environment Standard package. We arrange the product in packaging or unpacked and put it in an environment suitable for the product (e.g. toothbrushes in a bathroom). No other items are purchased to support the product, and we use the setup we have available.
Environmental package Standard contains 2 variations of the product in the same environment and may contain up to three products per lineup.
The images are provided as high-resolution images in JPG and PNG file format.
For each order, an expectation reconciliation is made between the photographer and the customer, ensuring the best result every time. The agreed lineups and the finished images are confirmed by the parties involved via gs1tradeimage@gs1.dk.
Express handling for Environmental Package is 5 business days from the date the agreement is concluded. In addition price surcharge.
This order assumes prior creation of the product in GS1Trade Sync unless there is an order for product creation & quality control.
Environmental images are named differently by a “D” example: GTIN_D1N1. png/ jpg. Images in this package are uploaded to GS1Trade Sync.
With the order of Environment Plus, we expand the possibilities of preparing food, buying additional regí, styling food, developing recipes with a food writer, etc., as shown in the pictures above and below.
We photograph the product in a suitable environment in our own studio or at your place and purchase the necessary regí to make the product look its best. For example, buy fresh fruit for a photo with juice, food preparation, family photos and styling according to your wishes.
The images are provided as high-resolution images in JPG and PNG file format.
For each order, an expectation reconciliation is made between the photographer and the customer, ensuring the best result every time. The agreed lineups and the finished images are confirmed by the parties involved via gs1tradeimage@gs1.dk.
Environment Plus is settled according to the time spent and costs associated with the task, and we send a quote before the task starts. Express handling for Environmental Package is 5 business days from the date the agreement is concluded. In addition price surcharge.
This order assumes prior creation of the product in GS1Trade Sync unless there is an order for product creation & quality control.
Environmental images' naming differs by a 'D' - e.g. GTIN_D1N1. png/jpg. Images in this package are uploaded to GS1Trade Sync.
Get to market faster – or choose CGI for packaging that's difficult to photograph.
Computer Generated Images (CGI) allow you to get images of the product before it is produced. It is also ideal for products where the packaging is difficult to take pictures of, such as welded bags.
CGI creates a professional-quality digital marketing image based on the artwork and dimensions of the product.
This means that you can get great looking and likable images as soon as the product artwork is in place, so it can potentially get to market faster.
It is possible to order CGI images of all sides/angles plus rotated left, rotated right and raised front.
Read more CGI and see more product images
Welded bags can be difficult to photograph neatly due to reflections, uneven welds, and unstable shapes. Therefore, using CGI (Computer Generated Images) often gives a much better result.
Examples of poses where CGI can be an advantage:
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1 The product front is defined on the basis of the most recent “GS1 Package and Product Measurement Standard”.
2 Rotated left, rotated 15 degrees and camera lifted 30 degrees (GTIN_C1L1_R).
3 Rotated right, rotated 15 degrees and camera lifted 30 degrees (GTIN_C1R1_R).
4 Elevated front, straight front view and camera leveled 30 degrees (GTIN_C1C1_R).
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In order to execute an order, it is assumed that the product has been created as a minimum draft in GS1Trade Sync.
These images are delivered as high-resolution packshot in both JPG file format (with clipping path) and PNG file format (uncut). The high-resolution images are named with an _R to distinguish them from the regular product images. In addition, a planogram image, which is named on a par with the regular planogram image, is provided for use in space systems.
If you have associated a photographer yourself, GS1 can certify that photographer as an approved photographer. This is done by GS1 reviewing what requirements and specifications the images should meet, and then checking images of 10 products. Upon approval, the photographer will obtain certification and be able to upload images in GS1 himself Trade Sync, which is automatically forwarded to the data recipients. The images will appear with sender.
Contact GS1Trade Image to hear more
A high-resolution image is an image of a product in very high quality, which can be used for a wide variety of purposes where visual presentation is important. These images are ideal for marketing, e-commerce, packaging documentation and printed matter.
A planogram image is a low-resolution product image typically used for visual planning and presentation of store shelves. It is optimized for layout and space management purposes, not for marketing or e-commerce.
Do you still need help? Reach out to our support team. We are always ready to help.
