Colloquially, many know GTIN as a barcode, but technically, GTIN is the number found beneath the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
It is the trademark owner, that is, the company that owners/is responsible for the product, that is to provide barcode labeling. It is not necessarily the manufacturer if he is merely producing for the trademark owner.
Assess how many different product variants (e.g. color and size) to use GTins for. A GTIN must be assigned to each variant. You can choose from several GS1ID subscriptions - from one single identification number to 100,000 identification numbers. Choose the package that will cover the company's needs some time into the future. You can't upgrade a GS1ID subscription, but one can buy more subscriptions if one runs out of numbers.
Should the products be sold by weight? Please contact our member service for advice and guidance. The same applies to trade with the United States and Canada.
If you need to generate SSCC numbers for pallets, you must also use a GS1ID subscription. With a GS1ID 10 subscription allows you to generate 10 GTIns and 1,000,000 SSCC. With a GS1ID 100,000 subscription allows you to generate 100,000 GTins and 10,000,000,000 SSCC.
If you are not a member of GS1 Denmark, then click here to register the company and purchase the desired subscription.
If you already have a membership, you can purchase new subscriptions via With GS1.
After buying a GS1ID Subscription, you will receive a company prefix. The length of this prefix will be based on the number of identification numbers you have purchased. If you buy a GS1ID 10 subscription, you will receive an 11-digit prefix. If you buy a GS1ID 100,000, you will receive a 7-digit prefix.
All your identification numbers will start with your prefix and will be followed by a product reference number that you control yourself. We recommend that the product reference numbers are assigned consecutively, i.e. the reference number of the first product is for example 00000, the next is 00001, etc., up to 99999. This makes the best use of the number capacity in the combined 13 digits.
The last number in an identification number is always a check digit.

An SSCC number is an identification number for pallets and other types of shipments. For example, two identical pallets with the same product are uniquely identified with each SSCC. This is an advantage in the context of tracking and for inventory management. In order to assign SSCC to its products, the company must subscribe to a GS1 enterprise prefix.

To see the construction of SSCC codes based on prefix of different lengths, see the following guide: Get smart on the SSCC.
Once you have received the order confirmation from us for your purchase on a GS1ID subscription, you have got your company prefix that you can find on GS1Trade Activate. You can also access GS1Trades Activate via your With GS1 profile.
IN GS1Trade Activate allows you to keep track of which numbers are assigned to which products, as well as create barcodes for both products and pallets. If you are already a member but do not have access to GS1Trade Activate, contact our member service.
You are welcome to use other barcode generators to create your symbols. However, it is important that the 13 digits are correctly assigned. Our barcode tools are not intended for graphic manipulation. Here it will be necessary to find/buy better software.
EAN barcodes can be printed in different sizes. The size is calculated on the basis of what we call the normal size (= 100%) and can vary from this by 80% to 200%.
All EAN barcodes must have a blank margin (light zone) in each page for the barcode to be scanned. It is important to preserve the proportions of the barcode.

Height and width follow one another, so it is not possible to make a very wide symbol that is very low. If the height of the barcode is reduced, the scan becomes more unstable (insecure) in the output box.
However, if the physical conditions of the product do not allow a full-size barcode, we recommend this reduction rather than a reduction in width.
Scanners use a red light to read out barcodes. The scanner relies on contrast between dark and light lines.
Black lines on a white background are the easiest for the scanner to detect, but other combinations can also work. In the figure below you can see different color combinations that scanners can read — and some combinations that you should avoid altogether.
We recommend that you test whether the barcode can be scanned before starting production. At the same time, it is important that the print is clear and does not disappear when exposed to cold, for example, or can be rubbed off.

In order for your barcode to be easily scanned, it must follow the rules below.
The square rule: The following placement is recommended (in order of priority):

Printing process and product curvature determine whether the barcode should be placed as ladder or fence. If print and curvature allow, we recommend that the barcode be placed as a fence. On round or very small products, with a diameter of less than 5 cm. the barcode should be placed on a high edge like a ladder.
That way, the entire barcode is visible to the scanner.

Do you still need help? Reach out to our support team. We are always ready to help.