GS1 provides peace of mind in our daily work

Annette Wisler Houmann

Product Manager, Peter Larsen Kaffe

Text:

Karen Gahrn

Photo:

Andreas Bang Kirkegaard

How do you use GS1 in your daily operations?

– We primarily use GS1 to ensure accurate master data for our customers, so that logistics, inventory management, and sales processes run optimally at every stage of the supply chain. We also use the data internally, where we retrieve product images for our B2B webshop; it runs as a fixed integration, so we are constantly updated with new product images.

A few years ago, it became a requirement from some of our retail wholesalers to use GS1Trade Exact, so we consistently use GS1’s validation service, and for me as the person responsible, it provides peace of mind in my daily work knowing that we are delivering accurate master data to our customers.

I really think GS1 provides superb service when you contact them. I always feel that there are no stupid questions, and I have always been met with great customer service.

‍How does the collaboration with GS1 contribute to and develop within your company?‍

– First and foremost, GS1 has been a tool for creating consistency in our work with data. It has clearly made our data processing far more standardized and now results in much higher data quality.

Previously, when we created a new product, we had to contact all our wholesalers, both in the retail and foodservice markets. Today, the wholesalers go in and retrieve the information themselves. The optimal collaboration is when we only need to provide a GTIN and a price, and all master data is then retrieved in GS1Trade Sync.

– A new development is that we have started using GS1’s CGI images, which are computer-generated images. We often need to provide product images to wholesalers long before we have actually produced the item. As soon as I have approved artwork, I send it to GS1Trade Image, and they create a product image that we can upload to the system.