How GS1Trade Packaging creates value for Trendy Beauty Products

Robert Erichsen

COO, Trendy Beauty Products (TBP)

Text:

Lisa Larsen

Photo:

TBP

How GS1Trade Packaging creates value for Trendy Beauty Products

Trendy Beauty Products (TBP) is rapidly evolving from a small trading company into a Nordic concept house within beauty and personal care. Today, the company works closely with its customers to develop trendsetting products – and packaging data has become an important part of that process.

Today, GS1Trade Packaging has become a natural part of how TBP conducts business – not just to comply with regulations, but as a strategic tool.

– We need to keep track of everything we do, says Robert Erichsen, COO at TBP A/S.

– That is why we use GS1's solutions, because we need to be sure that we have all our knowledge in one place and can draw upon it.

One unified platform for packaging data

When TBP implemented a new ERP system, it quickly became clear that it could not handle packaging data at the level of detail their customers require.

– We thought we should have packaging data in the ERP system, but it cannot handle it, says Robert.

– So GS1Trade Packaging is the preferred choice for keeping everything organized – especially when we work with grocery chains and several Nordic retailers.

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From reporting to business development

With a business where product ranges change constantly from month to month, the volume of data is significant.

– One month all products are active, the next month they are inactive because we are working on something new, says Robert.

– We basically replace everything.

Today, TBP has an administrative coordinator who dedicates half of their time to packaging data.

Although the process has been challenging, the work now provides value internally within the company, where packaging data is used for both environmental assessments and process optimization:

Full overview of packaging costs per SKU
Opportunity to optimize materials and environmental impact
Data foundation for calculating prices, customs duties, and future projections
Stronger ESG reporting

A partnership based on collaboration

TBP has maintained a close dialogue with GS1 Denmark during the startup phase.

– We have talked a lot with GS1, says Robert.

– In the beginning, we needed to validate large amounts of data. GS1’s guidance meant that we could get it right the first time. That has been crucial, because you cannot simply remove data once it is in the system.

Robert explains that the process surrounding packaging data has been challenging:

– At times, it has felt like flying a plane while building the wings.

But Trendy Beauty Products has reached a point where they can see that the work is paying off.