3 min.

9.9.2025

A common framework for data structure and quality

Jens Laugesen

Head of Supply Chain Management, nemlig.com

Text:

GS1 Denmark

Photo:

Nemlig.com/Collage: Valdemar Edouardo Glahn-Abrahamsen

How do you expect to use GS1 in your daily operations?

We see GS1 standards as a central part of our future data strategy. GTIN already forms the backbone of our product identification, and we look forward to going live with GS1Trade Sync as a natural extension of our work with data quality.

With GS1Trade Sync, we will be able to receive structured and validated product information directly from our suppliers. This will provide us with a more consistent and efficient process – both when onboarding new items and in the ongoing maintenance of data.

The goal is to have one common data foundation that both we and our partners can rely on. This will strengthen our ability to provide accurate information to customers – while simultaneously reducing wasted time and errors in our internal processes.

How does GS1 contribute to creating value for you – and how do you expect that to evolve?

GS1 creates value by giving us access to a common framework for structure and quality in our data, which we can build our processes around. This becomes particularly important when we work with many suppliers and are constantly expanding our product range. GS1 standards make it possible to speak the same language, which facilitates collaboration across the board.

When we start using GS1Trade With full Sync, we expect to be able to further professionalize our data management – while simultaneously making it easier for our suppliers to work with us.

It is also important for us to emphasize that the more players in the value chain who use GS1 standards and GS1Trade Sync, the greater the total value becomes. Therefore, we hope that even more partners will adopt the solution. It is a joint investment in data quality, transparency, and a more efficient grocery trade.

Looking ahead, we see GS1 as an important partner – not only regarding master data, but also in relation to areas such as sustainability information, traceability, and preparation for upcoming legislation. These are areas where structured data and common standards will be absolutely crucial.”

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