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Digital ingredient lists for beauty products create value

13.6.2024
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Nikolaj Brink Laursen
Beauty
Logistik og transport
Healthcare
Detailhandel og foodservice
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In a world where consumer awareness of health and safety is rising, transparency regarding product ingredients is an essential part of the purchasing process. For beauty and personal care products such as lipstick, hand sanitizer, soap, toothpaste, and sunscreen, ingredient lists play a crucial role.

INCI is the regulatory standard for naming ingredients in beauty products, and having these lists digitally accessible is of great importance to both consumers and sellers. Why, you might ask?

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4 reasons why the digital ingredient list is important

1. Consumer health and safety

Consumers with allergies or sensitive skin need to know the ingredients in the products they use to avoid potentially harmful reactions. By having INCI ingredient lists digitally accessible, consumers can easily check whether a product contains allergens or other problematic substances. This helps reduce the risk of allergic reactions and skin irritation.
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2. Transparency and trust

Transparency builds trust between manufacturer and consumer. When consumers have access to complete and accurate ingredient lists, they feel more confident in their purchases. By providing full access to INCI ingredient lists, brands demonstrate their commitment to transparency, which strengthens brand reputation and consumer loyalty.
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3. Increased supply chain efficiency

With digital solutions like GS1Trade Sync, suppliers and sellers can manage product data more efficiently. By entering data in one place and sharing it with all trading partners, manual handling and the risk of errors are reduced. This ensures that customers always have access to the latest and most accurate data. Efficient and precise data management also improves quality throughout the supply chain, which is a major advantage for both manufacturers and retailers.
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4. Improved customer experience

Easy access to detailed product information improves the customer experience. Consumers can quickly and easily find information about the products they are interested in without having to contact customer service or examine physical labels. This makes the purchasing process more convenient and efficient, which can lead to increased customer satisfaction and loyalty.

Read also: New rule regarding non-food ingredient lists for beauty products

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GS1 Denmark's work with the beauty industry

With GS1Trade Sync, both suppliers and retailers can ensure they provide the best experience for their customers. When a supplier creates a product within selected beauty and personal care product categories in GS1Trade Sync, a validation rule ensures that the INCI ingredient list is always entered – for the benefit of every link in the supply chain.

Today, 5,400 products have an ingredient list in GS1Trade Sync, and that number will rise as more and more suppliers share data about their products. Consumers will continue to demand transparency and safe products, and companies that take this seriously will reap the benefits.

Are you curious about GS1 Denmark's work with the beauty industry?

Read more about GS1Trade Sync for beauty

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